The Fate of the Video Pro

When Apple discontinued the Xserve last year, many video professionals were left wondering the direction the technology corporation would take. Certainly it appears that Apple is catering more to the general consumer and prosumer with the $4.99 iMovie app for iPad or Final Cut Express for Mac. And while some (the same doomsayers that vow Lion is first sign of the Apocalypse) might say these applications are harbingers that Apple will cut-off its offerings for professionals, Apple seems to want to meet the needs of video pros more than ever.

Just two weeksFinalCutHero ago, Apple unveiled Final Cut Pro X to more than 1700 video pros at the National Association of Broadcaster’s (NAB) Conference. The industry standard post-production application has been updated to support 64-bit architecture. The forthcoming release of Final Cut Pro will also make day-to-day post-production tasks simplified: synced magnetic audio and video tracks, clip recognition, and simultaneous rendering and editing.

This announcement comes on the heels of Apple’s roll-out of the new MacBook Pro. Apple’s line of notebooks now comes with Thunderbolt, the fastest I/Thunderbolt I/OO in the market which allows users to daisy-chain up to six peripherals to the ultra-fast, 10 Gbps port. Thunderbolt technology uses two channels to transfer data, which frees video pros to connect both storage devices like RAID arrays and displays to the same port. And Thunderbolt provides 10 watts of power to any peripheral. Now post-production is just as easy on a notebook as a Mac Pro. The video world just got a lot more flexible and mobile.

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